Customer Database Management & Messaging

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Customer Database Management is an often overlooked, but vital part of scaling your Restaurant. Having accurate customer information and the ability to re-market to them inexpensively, drive traffic and orders is crucial. It is easier to get a current customer to return than find a new customer but, how well do you know your customers? If you don't have a Customer Database and methods to grow that Database, you are limiting your chances of success. 

Growing your Customer Database is great but effecively re-marketing to them is the entire purpose of the Database. 

The most inexpensive way to re-market is via Email. Customers want to hear from you and, even with declining open rates, if you have a Database of 1,000 emails, a 20-40% Open Rate means 200-400 of your customers getting engaged with your Restaurant & your offers. If you have a compelling offer inside your email, that could mean dozens, possibly hundreds, or orders at a minimal cost. 

With a significantly higher open rate than Email, SMS text messages are growing in use. SMS text messages are more limited in size than email, but the cost can quickly add up and your customers could grow tired of repeated texts from you. Be careful with your offers and ensure that,if you do utilize SMS text messages, you have a clearly defined purpose and can track ROI. 

BenComm buys text messages in bulk and passes on that savings to our Restaurant Partners. This significantly reduces your cost and improves your ROI. 

Many believe that Facebook Messenger will eclipse SMS at some point as the most effective way to communicate with your customers. Unlike SMS & Email, while Messenger has some batch features, it is primarily a 1-to-1 communicator. As a Restaurant Owner/Manager, you don't have time to communicate 1-to-1 with your customers online and bots are impersonal. 

BenComm's Team will monitor your Facebook Messenger account and respond to your customers. We pass along comments to you and take the time-consuming process of monitoring off your plate. 

Because of their low-cost, BenComm recommends every Restaurant utilize Email, either weekly, monthly or a couple of times a month, along with Facebook Messenger. If there is available budget, and you require the immediacy of SMS, we can help with that too. But, not every Restaurant requires SMS.  BenComm will help you determine the correct mix and frequency of your messaging to ensure the optimum ROI. 

If you have a current Customer Database, BenComm can manage it and start Marketing for you immediately and driving customers and orders. 

If you don't have a Customer Database, BenComm can help you build one and begin Marketing to your customers in short order.